Teachers Pay Teachers (TpT) is like the Amazon of teacher created lesson plans and resources. Teachers can browse the marketplace for resources that were created by other teachers. Some resources are shared for free and others require a fee set by the teacher author.
TpT boasts that teacher authors have earned $76,453,142 in earnings at the time of this post. Edupreneurs have found this to be a viable option for supplementing their income while still in the classroom. Here are 6 proven strategies for any teacher wanting to become a highly successful author on Teachers Pay Teachers.
Discover your niche
Selling on TpT can be profitable for teachers, instructional coaches, and even graphic designers. The key is to find your niche, your area of expertise, and focus on providing value in that area. Attempting to publish in a variety of subjects or grade levels will likely result in you deviating from your specific area of expertise. Stick to what you know best and create impressive products in that niche.
Creating resources that add value to teachers is the first critical step to selling on TpT. Creating valuable resources takes time. Most teacher authors will admit that they underestimate the amount of time it takes to create highly profitable resources. Dedicating ample time to create valuable resources, especially in the beginning, will result in products that yield greater profit through increased sales.
Brand Your Store
Invest in a logo or “button” that can used to identify your brand. This logo can then be used as your TpT store avatar and on social media to identify your store as a brand. Fiverr is a great resource if you need an inexpensive design to get started.
Use a consistent color pallet and/or design scheme when designing products. While your products need to be well written and pedagogically appropriate, teachers also appreciate great design and visual ascetics.
Marketing your products will help increase the visibility of your brand. Teachers are all over social media, especially Instagram and Facebook. Create a presence on social media. Post about your products using hashtags to get more eyes on the value you have to offer. Also join a few of the many Facebook groups dedicated to TpT sellers to help with creating a marketing plan using social media.
Many TpT authors agree that pricing products can be very challenging. TpT requires each author to have one free product in their store. Otherwise, the seller has the liberty to price products as they chose. When pricing products, consider factors such as the product size, how frequently it will likely be used, the amount of time you invested in creating the product, and the amount of time it will save the buyer.
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